Talk about an in-CENT-ive! Burger King wants customers to download their app, so they're sending people over to McDonald's for access to their one cent whopper.
Here's how it works:
You download the Burger King app to your smartphone. Then you have to be within 600-feet of a McDonald's and you will unlock a deal for a .1 cent whopper on the Burger King app. But you better hurry, because this deal only lasts until tomorrow, (12/12). This is a one-time offer per customer.
Burger King isn't the only fast food chain trying to come up with creative ways to get customers to download their mobile app. But for Burger King, it's mostly to help win back customers. I think this is a pretty innovative if you ask me.